Ever wanted to sort a resultset of data, by value, but I wanted a couple of exceptions to appear at the top?

SELECT country, population,
CASE country
WHEN 'United Kingdom' THEN 0
WHEN 'United States' THEN 1
WHEN 'New Zealand" THEN 2
ELSE country
END AS countrySort
FROM countryList 
ORDER BY countrySort ASC;

This will sort the results by country, but with UK, US, NZ as the top three.